Save the date: ASC and ACA host April 24 Executive Summit
Advertising Standards Canada and the Association of Canadian Advertisers have joined forces to present an exciting full-day summit to mark ASC's 50th anniversary and ACAís 90th.
The Ethical Imperative: Beyond Compliance Ė An Executive Summit will take place on April 24 at the Liberty Grand Entertainment Complex in Toronto.
Watch for details on www.adstandards.com and www.ACAweb.ca in February.
ASCís PSA campaign goes multimedia
Starting this month, listen for ASCís new 30-second public service announcements (PSAs) on radio stations across the country.
Created and produced with the generous support of Corus Entertainment Inc., the English and French PSAs communicate the role of our industryís self-regulatory code Ė the Canadian Code of Advertising Standards (Code) Ė in setting standards for advertising that is truthful, fair and accurate. The PSAs also highlight and recognize broadcastersí support for the Code.
These radio ads follow the success of ASCís print PSA campaign, launched in March 2006. Thanks to the support of ASCís media partners, PSA print ads appeared Ė and continue to appear Ė in newspapers and magazines across the country.
Listen to the radio PSAs
Access ASCís radio ads at: www.adstandards.com/radio
Coming up next
Debuting soon, ASC will extend its PSA campaign to television, with ads currently in production. Watch for more information in this newsletter and on ASCís website.
2006 Q4 Ad Complaints Report now online
The 2006 Q4 Ad Complaints Report (for Oct. 1 to Dec. 31, 2006) is now available online. The Report provides case summaries of consumersí complaints about advertising that were upheld by the Consumer Response Councils under the provisions of the Canadian Code of Advertising Standards. Click here to view the complete 2006 Q4 Ad Complaints Report.
For more information, contact Janet Feasby, Vice President, Standards, at 416-961-6311, ext. 243.
ASCís annual Ad Complaints Report scheduled for release in mid-February
ASCís year-end 2006 Ad Complaints Report will be released in mid-February as a digital publication, available on ASCís website.
This year-end report contains a summary of consumer hot buttons for 2006 as well as statistics about the number and nature of consumer complaints submitted to Advertising Standards Canada in 2006 for review under the Canadian Code of Advertising Standards.
Case summaries of complaints upheld by the national and regional Consumer Response Councils from January 1 to December 31, 2006 are also available as quarterly reports on ASCís website.
If you have any questions about the quarterly Ad Complaints Reports, or the year-end 2006 Ad Complaints Report or would like to arrange a presentation on the Code, please contact Janet Feasby, Vice President, Standards, at 416-961-6311, ext. 243.
ASC Clearance Services presents alcohol advertising workshops
The ASC Clearance Services team will offer workshops in April designed to help alcoholic beverage advertisers gain a better understanding of the CRTC code through an interactive presentation and practical examples.
The workshops will use the new ASC Alcoholic Beverage Advertising Clearance Guide, designed to help advertisers better understand the CRTC Code for Broadcast Advertising of Alcoholic Beverages.
The workshops will take place in both Toronto and Montreal. ASC Alcoholic Beverage Clearance Services clients should watch for an e-vite in March. For more information, please contact Jean LariviŤre at 416 961-6311 ext. 242.
ASC Clearance Services presents workshops on Health Canadaís new Consumer Advertising Guidelines for Marketed Health Products
In April, ASC Clearance Services will offer workshops to help nonprescription drug and natural health product advertisers and their agencies apply Health Canadaís new guidelines: Consumer Advertising Guidelines for Marketed Health Products (Guidelines).
The Guidelines form the basis upon which ASC reviews and approves advertising for nonprescription drugs and natural health products. They replace and supercede Health Canadaís 1990 Guidelines and include, for the first time, information about consumer-directed advertising of natural health products.
ASCís workshops will be of particular value for first-time advertisers in this category.
ASC Consumer Drug Clearance Services clients will receive an e-vite for this event in March. Contact Dora Gelntis at 416 961-6311 ext. 248 for more information.
Nonprescription drug and natural health product advertising: business as usual
Recently, Health Canada revised its policies regarding preclearance agencies for marketed health products (i.e. consumer-directed advertising of nonprescription drug and natural health products). For ASC, itís business as usual.
ďBecause of our 10-year history of providing this service, weíre uniquely positioned to offer quality preclearance services for marketed health products,Ē says Nicole Bellam, Vice President, ASC Clearance Services.
ďThe analysts on our team are not only knowledgeable, they also have more than 18 years of combined experience,Ē adds Bellam.
In addition, the ASC team worked in close collaboration with Health Canada for more than two years to develop Health Canadaís Consumer Advertising Guidelines for Marketed Health Products (Guidelines), which provide the basis for ASCís review of advertising for nonprescription drugs and natural health products.
Says Bellam, ďOur first-hand knowledge of the Guidelines along with our practical experience means advertisers can be confident that ASCís clearance services in this area are both consistent and reliable.Ē
If you have any questions, please contact Nicole Bellam, Vice President, ASC Clearance Services, at 416 961-6311 ext. 226.
Coming in April, ASC Clearance Services will offer workshops on the Guidelines. See the article, above, for more information.