2006 Q3 Ad Complaints Report available
The 2006 Q3 Ad Complaints Report (for July 1 to Sept. 30) is now available online. The Report provides case summaries of consumers’ complaints about advertising that were upheld by the Consumer Response Councils under the provisions of the Canadian Code of Advertising Standards (Code). Click here to view the complete 2006 Q3 Ad Complaints Report. For more information, contact Janet Feasby, Vice President, Standards (416 961-6311, ext. 243).
ASC celebrates 50th anniversary
In 2007, Advertising Standards Canada will mark 50 years as the advertising industry’s self-regulatory body. To celebrate, ASC will host a number of educational and service-related events throughout the year. Watch our web site (www.adstandards.com) and future editions of this newsletter for further details.
ASC Presents to Standing Committee on Health
The House of Commons Standing Committee on Health is currently studying childhood obesity in Canada. As part of this study, the Committee devoted a session to food advertising to children.
Advertising Standards Canada was invited to present to the Standing Committee on October 19 in Ottawa, along with the CRTC, Concerned Children’s Advertisers, Media Awareness Network and the Association of Canadian Advertisers.
The Standing Committee is expected to complete its report in early 2007.
Click here to view ASC’s presentation to the House of Commons Standing Committee on Health.
ASC presents the Decoding the Code Breakfast Seminar
Advertising Standards Canada’s members are invited to attend the upcoming Decoding the Code Breakfast Seminar, to be held in Toronto on Wednesday, November 22. This session is designed for members interested in learning more about:
• Consumers’ top concerns about advertising
• The Canadian Code of Advertising Standards
• The consumer complaints process
Email invitations were distributed to ASC members during the week of October 23. For more information about attending, contact Jennifer Davidson at 416 961-6311 ext. 249, or click here to view event details online.
To learn more about ASC membership, click here.
ASC welcomes new member: AstraZeneca Canada Inc.
Advertising Standards Canada is pleased to welcome our newest member, AstraZeneca Canada Inc. and its official representative, Mr. Charles Boulianne, Executive Director, Marketing.
ASC Clearance Services presents the Annual Holiday Breakfast Seminar
The ASC Clearance Services team will once again host the popular Annual Holiday Breakfast Seminar, to be held in Montreal on November 23 and in Toronto on December 5.
Watch your inbox for an invitation, arriving within the next two weeks or contact Rhoda or Daydria for more information at 416 961-6311.
For those who will not be attending the seminar in person, the full PowerPoint presentation will be available on the Clearance Services section of the ASC site, following the seminars.
Coming soon: ASC Alcoholic Beverage Advertising Clearance Guide and workshops
In early 2007, Advertising Standards Canada will release a new publication entitled ASC Alcoholic Beverage Advertising Clearance Guide. The Guide is intended to help advertisers, agencies and broadcasters prepare commercial messages that comply with the provisions of the CRTC Code. The Guide will provide:
Following the publication of the Guide, ASC will host the Alcoholic Beverage Advertising Clearance Workshops. Based on the new publication, this interactive workshop will familiarize attendees with practices to help ensure that commercial messages comply with the provisions of the CRTC Code.
Watch your inbox for an invitation, arriving soon, or contact Rhoda or Daydria at 416 961-6311 for more information.
Q. When should you request a consultation with ASC Clearance Services?
A. If you’re an advertiser launching a new product or an agency embarking upon a new pitch or developing a new campaign for a product that falls within one of ASC’s clearance areas (alcoholic beverage, children’s, cosmetics, consumer drug, or food and non-alcoholic beverage advertising), consider consulting a specialist at ASC Clearance Services. A consultation could help increase your knowledge of regulatory requirements and help you create advertising that complies with the applicable regulations and meets your strategic objectives.
For more information about a consultation, please contact Nicole Bellam at 416 961-6311 ext. 226.