Quarterly Ad Complaints Report released
ASC's online report, covering the period from April 1 to
June 30, 2006, provides case summaries of consumers’ complaints about advertising that were upheld by the Consumer Response Councils under the provisions of the Code.


Profile: Jennifer Dawkins, ASC Chair
ASC introduces Jennifer Dawkins, Director of Advertising and Communication for General Motors of Canada, as Chair, Board of Directors for the 2006/2007 term.

ASC increases scholarship dollars
In 2007 ASC will turn 50. As part of our anniversary celebrations, ASC is pleased to announce that next year’s Robert E. Oliver Scholarship will grant up to five students with awards of $1,500 each.

Website updates
ASC’s website has been enhanced to offer more intuitive navigation and an easier, more engaging online experience for all visitors.

PSA campaign continues
Thanks to ASC’s media partners, our PSA campaign continues to appear widely across the country.
Online video submissions for Children’s Clearance
Effective immediately, ASC Children’s Clearance Section offers online submissions in digital format for children’s commercials.

Children’s Clearance holiday schedule
To accommodate your children’s advertising clearance needs during the busy months ahead, the Children’s Clearance Section will be adding extra Children’s Clearance Committee meetings from September through December.

Industry news: Check out ICA’s Professional Development Programs 2006/07

2006 Q2 Ad Complaints Report available
The 2006 Q2 Ad Complaints Report (for April 1 to June 30) is now available. The Report provides case summaries of consumers’ complaints about advertising that were upheld by the Consumer Response Councils under the provisions of the Canadian Code of Advertising Standards (Code). Click here to view the complete 2006 Q2 Ad Complaints Report. For more information, contact Janet Feasby, Vice President, Standards (416-961-6311, ext. 243).


Profile: Jennifer Dawkins, Chair, Board of Directors
ASC introduces Jennifer Dawkins, Chair, Board of Directors for the 2006/2007 term. “ASC plays a key role in building public trust in advertising,” said Dawkins, who is the Director of Advertising and Communication for General Motors of Canada. "I am honoured to have the opportunity to contribute to this important mandate."

Dawkins first joined ASC’s Board of Directors in 2004 and most recently held the position of Vice-Chair. During her 29-year career with General Motors of Canada, Dawkins has held numerous positions in the company’s sales and marketing areas. In her current position she is responsible for corporate, divisional, vehicle brand and retail advertising across Canada as well as the development and implementation of sponsorships, promotions, shows and events.


ASC increases the Robert E. Oliver scholarship for 50th anniversary
ASC will celebrate our 50th anniversary in 2007. In keeping with our mandate to support future industry leaders and professionals, ASC will confer up to five Robert E. Oliver scholarships of $1,500 each this year, rather than the traditional one award.

The Robert E. Oliver scholarship, named for ASC’s first president, is available to undergraduate students enrolled in advertising or marketing courses at a university or community college in Canada. The award recipients must be committed to pursuing a career in marketing or advertising, demonstrate academic excellence and show a dedication to community or volunteer work.

Applicants are asked to submit a short essay explaining why he or she deserves the award, a recommendation from a faculty member, and for 2007, applicants will also be asked to submit a 500-word essay on the importance of self-regulation in advertising.

ASC will distribute full 2007 scholarship application information to approximately 50 academic institutions across Canada in late August of 2006. To see full details of the scholarship, click here or contact Jennifer Davidson at 416-961-6311 ext. 249.


Improved design and function for ASC online
ASC’s website has been enhanced to offer more intuitive navigation and an easier, more engaging online experience for all visitors to the site.

The site is now divided into three sections: Consumer, Clearance and Industry. Each section provides easily accessible information, including a virtual library stocked with helpful resource material, to meet the unique needs of ASC’s website users.

We invite you to browse ASC’s site, beginning with our homepage at www.adstandards.com, and let us know what you think. Your comments, emailed to info@adstandards.com, will help us continue to expand and enhance the site to better serve your needs.


PSA campaign continues to earn positive response
Launched in March 2006, ASC’s PSA campaign continues to appear widely across the country. ASC would like to thank the following media partners for their continued support:

TV 7 Jours
TV Hebdo
Infopresse
Reader’s Digest Canada
Canadian Business
Pattison
MoneySense
Zoom Media
TV Guide Canada
Calgary Herald
Edmonton Journal
Prince George Citizen
The Province
Peace River Block Daily News
Journal de Québec
Welland Tribune
CBS Outdoor
London Free Press
The Barrie Examiner
Lindsay Daily Post
The Sarnia Observer
The Globe and Mail
Toronto Star
The Journal-Pioneer

Outdoor Broadcast Network
www.flare.com
Captivate Network

The PSA highlights the role of the Canadian Code of Advertising Standards in setting standards for advertising that is truthful, fair and accurate. Watch for ASC to extend the PSA message to radio in winter, 2007.


Online video submissions for Children’s Clearance
Effective immediately, ASC Children’s Clearance Section offers online submissions in digital format for children’s commercials.

To take advantage of this convenient, time-saving service, digital files should be of a high enough resolution to allow full-screen viewing, with all activity and supers clearly visible. ASC recommends .mpeg or .mov video formats of approximately 2 Mb to 5 Mb per 30 second spot. Files of more than 6 Mb may cause delays in transfer.

To submit digital files to ASC, you’ll need to set up an account the first time you log on. From there, you are immediately set to submit your digital files online to our clearance team.

If you have any further questions please call Rhoda or Daydria at (416) 961-6311 option 1.


Children’s Clearance Section, ASC Clearance Services increases meeting frequency for holiday season
In advertising terms, the holiday season is nearly here. To accommodate your children’s advertising clearance needs during the busy months ahead, ASC’s Children’s Clearance Section will be adding extra Children’s Clearance Committee meetings from September through December.

This expedited service—scheduled during the “off weeks” between the regular Children’s Clearance Committee meetings held every second week—is a cost-efficient alternative to conditional clearance for children’s ads.

Note that the off-week meetings will be held only as needed and the decision to hold meetings will be made by noon on the preceding Friday. To take advantage of this off-week service, ASC requires your submissions before noon on the Friday before the specified committee meeting.

Visit our site for full rates and schedule info.



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Advertising Standards Canada
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Tel: 416 961-6311 Fax: 416 961-7904

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