Committed to Ensuring the Integrity and Viability of Advertising in Canada through Industry Self-regulation
Welcome to Communiqué
I am delighted to introduce ASC’s new e-newsletter, Communiqué. If you have any comments or suggestions, please e-mail us at info@adstandards.com. We welcome your input.


Linda Nagel
President and CEO
Advertising Standards Canada
In memory: Yves-St Amand, President and General Manager, Association of Quebec Advertising Agencies, and ASC board member since 2004, passed away suddenly in Montreal on May 1. ASC is far richer for his contribution. We extend our sympathy to his family.
ASC’s 2006 Annual Meeting held on May 9
ASC’s 2006 Annual Meeting was held on May 9 at the Sutton Place Hotel in Toronto. Over 100 members, volunteers, and guests attended the Annual Meeting and Luncheon. Leading Canadian pollster and political commentator Allan Gregg delivered an entertaining and provocative keynote address on the challenges facing advertisers in building consumer trust in this age of skepticism.
      At the meeting, ASC reported on the activities and accomplishments of the past year. Highlights can be found in ASC’s 2005/2006 Annual Report. Appreciation was expressed to these outgoing directors for their invaluable contribution to ASC:
  • Carol Fox, Managing Director, Bensimon Byrne
  • Eric Glass, General Counsel & Secretary, Procter & Gamble Inc.
  • Karen Harbin, Senior Director, Consumer Marketing Communications, Bell Canada.
ASC introduces 2006/2007 Board of Directors
ASC is pleased to announce that Jennifer Dawkins has been elected Chair of the Board for the coming year. The 2006/2007 Board of Directors and Executive Committee include the following members:

EXECUTIVE COMMITTEE
Jennifer Dawkins, Chair, General Motors of Canada Limited
Esmé Carroll, Vice-Chair, Ambrose Carr Linton Carroll Inc.
Jim J.J. Johnston, Treasurer, Corus Radio Vancouver
Ron Lund, Member at Large, Association of Canadian Advertisers Inc.
Randy Otto, Member at Large, Pattison Outdoor Advertising
Jani Yates, Member at Large, Institute of Communications and Advertising
Linda Nagel, President and CEO, Advertising Standards Canada

DIRECTORS
Charlotte Bell, CanWest MediaWorks Inc.
Elaine Bissonnette, Bell Canada
Jim Bruce, Wyeth Consumer Healthcare Inc.
Dorothy Buchanan, Consumers Council of Canada
John Coyne, Unilever Canada Inc.
Martin Dupras, L’Oréal Canada Inc.
Steven Guiton, Canadian Broadcasting Corporation
Lorraine Hughes, OMD Canada
Gregory Loewen, The Toronto Star
Brett Marchand, Cossette Communication Group Inc.
Julie Marchant-Houle, Procter & Gamble Inc.
Wilf McOstrich, Consumers Council of Canada
James Villeneuve, Labatt Brewing Company Limited
Best wishes to Christi Strauss
ASC thanks outgoing Chair Christi Strauss (President, General Mills Canada Corporation), and wishes her well as she embarks on an exciting new chapter in her career. Strauss is moving to Lausanne, Switzerland as CEO of Cereal Partners Worldwide, a 50/50 joint venture between General Mills and Nestle. Congratulations Christi!
2006 Q1 Ad Complaints Report available
The 2006 Q1 Ad Complaints Report (for January 1 to March 31, 2006) is now available. The Report provides case summaries about consumers’ complaints about advertising that were upheld by the Consumer Response Councils under the provisions of the Canadian Code of Advertising Standards (Code). For more information, contact Janet Feasby, Vice President, Standards (416-961-6311, ext 243).
New Interpretation Guideline for children’s advertising adopted by Board
In February 2006, ASC’s Board of Directors approved a new Interpretation Guideline (Guideline) concerning Clause 12 of the Code: Advertising to Children. The new Guideline provides guiding principles to assist in the interpretation and application of Clause 12, such as the use of age-appropriate language, and collection of personal information for contests and games. While ASC receives few consumers’ complaints about advertising to children, it was agreed that additional guidance in this most important area would be invaluable for the advertising community and the public. ASC thanks the following organizations for their assistance in the development of this Guideline: Association of Canadian Advertisers Inc., Canadian Marketing Association, and Concerned Children’s Advertisers.
PSA campaign continues national roll-out
Launched in March 2006, ASC’s PSA campaign continues its national roll-out. The PSA highlights the role of the Canadian Code of Advertising Standards in setting standards for advertising that is truthful, fair, and accurate. Through the generous support of ASC’s media partners, the PSAs are appearing in various print, out-of-home, and electronic media across the country.
ASC’s Montreal office has new address
Effective May 18, ASC’s Montreal office has a new address:
2015 Peel Street, Suite 915
Montreal, Quebec
H3A 1T8

Phone, fax and e-mail address remain unchanged:
Phone: 514 931-8060
Fax: 514 931-2797
E-mail: info@normespub.com
We look forward to welcoming you at our new location!
Focus on ASC Clearance Services
ASC Clearance Services began preclearing children’s broadcast advertising in 1972. Over the years, at industry request, and with the support of government, ASC expanded its review services to include additional advertising categories. Currently, ASC Clearance Services review advertising against relevant laws, regulations, codes, and guidelines in these areas: alcoholic beverages, food and non-alcoholic beverage broadcast advertising, children’s broadcast advertising, consumer drugs and natural health products, and cosmetic broadcast advertising.
      ASC Clearance Services also delivers presentations and seminars to help clients gain a better understanding of the regulatory requirements affecting their advertising. If you would like more information or a custom presentation, contact Nicole Bellam, Vice President, ASC Clearance Services (416 961-6311, ext. 226).
ASC Clearance Services offers therapeutic comparative claim review
As of April 1, 2006, ASC Clearance Services began reviewing therapeutic comparative nonprescription drug advertising claims. The review is based on the provisions of Health Canada’s Therapeutic Comparative Advertising Directive and Guidance Document. To launch this new service, ASC Clearance Services’ analysts delivered workshops for advertisers and agency personnel to explain the regulatory requirements, the submission procedure, and evaluation process. If you would like a presentation or more information, contact ASC Clearance Services’ analysts Dora Gelntis (416 961-6311, ext. 248) or Ruta Rozentals (416 961-6311, ext. 230).
Children’s Broadcast Advertising Clearance Guide available
The 2005 Children’s Broadcast Advertising Clearance Guide (Guide) was developed to help advertisers, agencies, and broadcasters create, schedule, and present commercials in Canada that comply with the Canadian Association of Broadcasters’ Broadcast Code for Advertising to Children (Children’s Code). Through examples, the Guide explains the provisions of the Children’s Code and guides advertisers to prepare commercial messages that recognize and respect the unique nature of the child audience. For a hard copy of the Guide, e-mail clearance@adstandards.com. If you would like a presentation or more information, contact ASC Clearance Services’ analysts Paul Foots (416 961-6311, ext. 229) or Jean Larivière (416 961-6311, ext. 242).


Pour lire notre Communiqué en français, cliquez ici.

Questions? Comments? E-mail info@adstandards.com
If you do not wish to receive this newsletter, please send an e-mail to info@adstandards.com. Your privacy is important to us and we do not share your contact information with any third parties.

Communiqué is published by Advertising Standards Canada, the national, not-for-profit advertising industry body committed to ensuring the integrity and viability of advertising in Canada through industry self-regulation. Reproduction or redistribution without the permission or consent of ASC is strictly prohibited. All rights reserved. Copyright 2006.

Advertising Standards Canada
175 Bloor Street East, South Tower, Suite 1801, Toronto, Ontario M4W 3R8
Tel: 416 961-6311 Fax: 416 961-7904

2015 Peel Street, Suite 915, Montreal, Quebec H3A 1T8
Tel: 514 931-8060 Fax: 514 931-2797

E-mail: info@adstandards.com Web: www.adstandards.com

ASC’s 2006 Annual Meeting held on May 9
ASC introduces 2006/2007 Board of Directors
2006 Q1 Ad Complaints Report available
New Interpretation Guideline for children’s advertising adopted by Board
PSA campaign continues national roll-out
ASC’s Montreal office has new address


Focus on ASC Clearance Services
ASC Clearance Services offers therapeutic comparative claim review
Children’s Broadcast Advertising Clearance Guide available