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ASC Participates in Global Self-Regulation Workshop

On August 8th - 9th 2014, the Asia-Pacific Economic Cooperation (APEC) Advertising Standards Forum held a two-day workshop on advertising self-regulation. Held in Beijing, China and hosted by the Chinese Association of National Advertisers (CANA) and the Australian Advertising Bureau (ASB), the event focused on advertising best practices and fostering an alignment of standards for advertising across APEC markets. (more)

Interest Based Advertising

Canada’s Ad Choices program gives consumers more information and choice about the advertising they see online. The Canadian Ad Choices program was launched in September 2013 by Canada’s largest advertising and marketing associations that make up the Digital Advertising Alliance of Canada (DAAC). (more)

ASC to Launch new PSA Campaign

In early 2015, ASC will launch our latest PSA campaign. The goal of the campaign is to build consumer awareness of the advertising industry’s commitment to standards for advertising. Developed by Anderson DDB Health & Lifestyle, the new campaign builds upon ASC’s "Truth in Advertising Matters" mantra. "Developing the right creative to convey the concept of standards in advertising in a way that resonates with Canadians, is a challenging assignment and one we are delighted to have had the opportunity to work on with ASC," commented Kevin Brady, President, Anderson DDB Health & Lifestyle. "Under the leadership of Tony Miller, Executive (more)

ASC Clearance Releases new Cosmetic Guidelines

In May 2014, ASC Clearance Services launched new Guidelines for the Nonprescription and Cosmetic Industry Regarding Non-therapeutic Advertising and Labelling Claims. The new Guidelines represent the culmination of a collaborative effort among ASC, Heath Canada (HC) and the industry. (more)

ASC Clearance to Present Introductory Workshop on Marketed Health Products

This Fall, ASC Clearance Services will be presenting an introductory-level workshop to help nonprescription drug and natural health product advertisers and their agencies apply Health Canada’s Consumer Advertising Guidelines for Marketed Health Products (Guidelines). Sessions will be held in both Toronto and Montreal on October 30th and November 6th. (more)

Have you tried ASC Clearance Services’ new Express service?

Launched in April, ASC Clearance Services now offers a new express service providing clearance customers with faster turnaround for advertising submission in most categories. Find out more about our Express service.

Demonstrate Your Commitment to Responsible Advertising Self-Regulation

We invite ASC members to show their support of responsible advertising self-regulation by using the ASC Member Logo in their corporate communications. Available in English, French and bilingual formats for use in print and digital publications, usage specifications and files are available by contacting randy.sageman@adstandards.com.

Did You Know?

There are a number of resources available for members. You can:
•  Take advantage of our ASC members-only discount and attend ASC events. (more)

Member Profile Updates

To help serve our members and their teams better, we recently sent out a request to all our Official Representatives for assistance to update our member profiles. THANK YOU to all who responded and assisted in this process. (more)

FALL 2014

Welcome New ASC Members and Official Representatives

ASC is pleased to welcome ten new members. These companies demonstrate their commitment to responsible advertising self-regulation through their membership with ASC.

Abbot Abbott Laboratories Ltd.
Official Representative: Martine Castonguay, Marketing Manager, Abbott Nutrition
www.abbottnutrition.ca
AMIP Association of Mortgage Investment Professionals
Official Representative: Joseph White, President
www.amipros.org
Combe Combe Inc.
Official Representative: Jane Wildman, President
www.combe.com
Heer Law Heer Law
Official Representative: Christopher D. Heer, Founder
www.heerlaw.com
Kimberly-Clark Canada
Official Representative: Brian Goldstine, Vice President and Country Manager
www.kimberly-clark.com
LYfe on mars inc LYfe on mars inc.
Official Representative: Eric Capel, Chief Information Officer
www.lyfeonmars.com
McCormick Canada McCormick Canada
Official Representative: Dina Clark, VP Marketing
www.mccormickcorporation.com
Minhas Brewery and Distillery Minhas Brewery and Distillery
Official Representative: Ravinder Minhas, President
www.Minhasbrewery.com
Real Estate and Mortgage Institute of Canada Inc Real Estate and Mortgage Institute of Canada Inc
Official Representative: Joseph White, President
www.remic.ca
Torys LLP Torys LLP
Official Representative: Eileen M. McMahon, Partner
www.torys.com

We would also like to extend a warm welcome to new Official Representatives for the following ASC member companies.

  • Angie Vetere, Senior Manager, Marketing Excellence, AstraZeneca Canada Inc.
  • Tracy Feeham, Marketing Director, Consumer Goods, Beiersdorf Canada Inc.
  • Jennifer McKenzie, Partner, Bereskin & Parr LLP
  • Connie Morrison, Senior Vice President, Marketing, Canada Bread Company, Limited
  • Jennifer Gomes, Team Lead, Marketing Communications, Enbridge Gas Distribution Inc.
  • Andrew Moeser, Associate, Gilbert’s LLP
  • Lauren Davies, Broadcast & Creative Coordinator, Grip Limited
  • Raquel Faria, Marketing Director, Lego Canada Inc.
  • Charan Bhogal, Director of Integrated Marketing, LCBO
  • Christine Kalvenes, CMO, PepsiCo Foods Canada
  • Melise Panetta, Director, Marketing Commercialization, S.C. Johnson and Son, Ltd.
  • Sarah Nguyen, National Marketing Director, Sleeman Brewery Ltd.
  • Cheryl Radisa, Associate Vice President, Advertising & Brand Communications, TD Bank Group
  • Matt Kohler, VP Marketing, The Clorox Company of Canada
  • Cheryn Thoun, Head of Customer Communications, Toronto Transit Commission

We apologize for any names we may have missed. If you would like to be included in our next newsletter, please contact Randy Sageman, Member Relations, at randy.sageman@adstandards.com or 416 961-6311 x 241.

ASC EVENTS

Introduction to the Canadian Code of Advertising Standards and Consumer Complaints Procedure,
Toronto, Wednesday October 1
Learn more and register

Marketed Health Products Introductory Workshop
Toronto, Thursday, October 30
Learn more and register

Marketed Health Products Introductory Workshop,
Montreal, Thursday, November 6 (English Only)
Learn more and register


Advertising Standards Canada (ASC) is the national not-for-profit advertising industry self-regulatory body committed to creating and maintaining community confidence in advertising. ASC administers the Canadian Code of Advertising Standards, the principal instrument of advertising self-regulation in Canada, and a national mechanism for accepting and responding to consumers’ complaints about advertising. ASC members include leading advertisers, advertising agencies, media organizations and suppliers to the advertising industry.